On 3 May 2005 00:52:48 -0700, wcslingsby@hotmail.com (wclingsby)
wrote:

>i know i should optimise my web pages for up to 3 key words each.
>
>but i've also been told i need to go for key phrases rather than
>words, for example uk corporate identity rather than logo in order to
>get anywhere.
>
>not sure which is best here.

Okey, well, you'll get more targetted traffic if you target your key
phrases. If you optimise for "cars", you'll get zillions of visitors.
People who buy, sell, collect, paint, steal, want, don't want, will
all be along.
So if you optimise for "Cadillacs", you'll get all of the above but
only those who are interested in Cadillacs.
If you optimise for "1973 model Cadillacs" then you'll get only those
folk who are interested in Caddys from that year.
And so on, and so forth.
So, you want to pin down exactly what it is you're offering, then
optimise for that, and not all variants. If I were you, I'd devote one
page to each keyphrase too, I don't believe you have the experience to
handle more than that.

BB
--
www.kruse.co.uk/ seo@kruse.demon.co.uk
seo that watches the river flow...
--