>
> Right now we do use Adwords but I believe we could definately improve what
> we are doing.
>
> In terms of the search engines I am very wary of "Search Engine
> Optimization" but would appreciate thoughts on getting found on the Web.
>

When buying "Adword" terms don't use a single term like "camera." Try to use
two or three word terms, like "five megapixel camera." The more specific
your terms are the lower the cost and better ROI. Also checkout
www.overture.com for other pay per click options.

Post you site address so you can get specific optimization suggestions.
Basicly have descriptive titles, meta tags for keywords and descriptions and
alt tags for your images. Make sure you get listed in http://dmoz.org/ Many
search engines use dmoz information. Also try to get some links to your page
from highly ranked google.com pages. A site map is also a good tool to make
sure all the pages in your site are linked to each other.

Good luck,
Dave

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