Robert Anderson wrote:

>Am going to brainstorm a list of keywords to use for "Adwords". Adwords, for
>
>
They have tools that help you do this, and a manual that explains how.
Use the google tool and the one at overture.com (now owned by Yahoo),
and you will have a good sense of the keywords to use.

Additionally, you should consider using different landing pages for
different sets of keywords. If I look up a specific phrase, and I see
that phrase in your ad, I am more likely to click on it. When I arrive
at your landing page, I am more likely to stay and keep reading if the
title of the page matches the phrase, and there is a headline at the top
that repeats that phrase again. Getting people to your site is about
10% of the work. Getting them to stay and keep reading, is another 45%,
and the last 45% is getting them to convert - whatever that means to you
- sign for a newsletter - fill-out a request form - etc..

>
>In terms of the search engines I am very wary of "Search Engine
>Optimization" but would appreciate thoughts on getting found on the Web.
>
>
>

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