"Electric Nachos" <aint_lookin@chew.foo> wrote in message
news:118k05nqv38rjed@news.supernews.com...
> nospam@nospamnospam.com says...

> Oh I prefer an educated customer... but thanks to what John (Weeks) added
> in his reply, online consumers are highly suspicious of everything. - A
> much harder sale, imo.
>
> But what do I know - I'm not a ***real*** sales person. I just 'play' one
> on the internet!!

One way to overcome that might be success stories and testimonials. That is
third-party verification that your company and product are good.

Essentially, references that a prospect can check, just as if you were an
applicant applying for a job...

--
Robert Anderson