"Sauritus Computing" <root@sauritus.com> wrote:
> I have a question about software marketing. We're a tiny (2 ppl)
> software company and 2 months ago we started selling an encryption
> utility. Though we had several sales these months, they are only
> enough to cover our hosting and other expenses (download.com presence
> etc).
>
> So there is the question:
> What are the best ways to market software provided the software is a
> little utility?
> Supposing the advertising budget is $100? $500? $1000?
>
> We tried google adwords - gives us only 1-2 clicks a day

People are bidding around $3 dollars for 'encryption', so you would want
your conversion ratios to be good. I think your website needs to be more
usable.Ask yourself what are the user goals and is the website catererd for
them. This will help with your conversions. Make your ads in adwords
relevent to the keywords as well as the landing page.

> Also I'm curious about press-releases distribution. Is press-release
> distribution that usually costs $200-$400 is worthwhile in our
> situation? (we've been using only free PR services for now)
>
> How about those services that give your website high search engine
> rankings?

I would not waste my money with these services, as google is always ranking
different things high at different times....updated, relevent content is
ranking well at the moment. You have a PR4 which is pretty good. Make sure
you have lots of relevent inbound links to your site. Outbound links are
good also.