Hello,

I have a question about software marketing. We're a tiny (2 ppl)
software company and 2 months ago we started selling an encryption
utility. Though we had several sales these months, they are only
enough to cover our hosting and other expenses (download.com presence
etc).

So there is the question:
What are the best ways to market software provided the software is a
little utility?
Supposing the advertising budget is $100? $500? $1000?

We tried google adwords - gives us only 1-2 clicks a day

Also I'm curious about press-releases distribution. Is press-release
distribution that usually costs $200-$400 is worthwhile in our
situation? (we've been using only free PR services for now)

How about those services that give your website high search engine
rankings?

--
Andrey Ptitsyn
Sauritus Computing
Personal encryption software for Windows XP
http://www.sauritus.com/