| At my job there is alot of branding in regards to both products and changes. The branding of the products seems okay for the most part, but the branding of the changes is just the corporate spin or the ra-ra speach or any number of less than enthusiastic names.
On my site, we make extensive use of branding both internally and externally and the success has been nothing less than outstanding. Its gone beyond branding and into the realm of culture, a sure a sign as any that you did your job right. |