Although I agree somewhat, I am not without disagreement. Some customers just don't have, nor what to spend, enough time to read a story. They want bulleted points as to what the advertisement is about.
They'd rather have a WHAM! BAM! TADA! advertisement as opposed to "There once was a little boy who lived down the lane..." copy.
But then again, this isn't ALL customers. A good story is a welcome change from our WHAM! BAM! society at times.
So, I guess I go both ways... all puns aside.
