Thanks for taking time to register at PulseToday nosgothic!

Well, Pricing of your product depends on the kind of brand that you are trying to persue with your product + what your 'exact competitors' are offering!

Some would go in for mass market with low profit margin and high volume, whereas some would go in for premium pricing and make high profit margins and low volumes. That totally depends on the kind of brand you are

For example if you are a premium brand targeted at the high income group AND you have a premium brand then you would go in for premium pricing. In this case you would not do much of MR for what your competitors are offering as you yourself have a distinct product!

However, if you have are targeting to a lower income group where your profits are lower then you would obviously need to see your competitors and actually do MR about what impact your pricing would have on your target audience.

You can take example of Car Companies, telcos and companies in FMCG segment. For that matter... both kind of players exist in every segment!