"Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," according to a research report by JupiterResearch.

According to research, 45 percent of marketers have no plans to deploy RSS to supplement e-mail, and only 5 percent currently do so. The findings were based on a recent executive survey.

RSS is not well suited to promotional-offer-oriented content because it does not offer the targeting and personalization capabilities of e-mail, the report said.

Read More - DMNews.com