So, the once extremely successful e-commerce venture, Eziba had to declared Chapter 7 bankruptcy and sell its assets to Overstock.com for half a million dollars (Source). The reason - it sent a very large and expensive catalog mailing to a list of infrequent buyers instead of frequent buyers. It turned out that their statistics department was pretty accurate in segmenting its customers.

Perhaps this would teach some companies to double check when mailing out!