03-16-2005, 10:50 PM
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 | CEO | | Join Date: May 2005
Posts: 1,309
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| BBC Leaked New Dr. Who Leaked as a Viral Stunt?
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Originally Posted by Wired.com The pilot episode of the BBC's highly anticipated new Doctor Who series may have been intentionally leaked onto file-sharing networks to generate buzz, a source who instructed the network on viral advertising told Wired News.
Earlier this month, the 45-minute premiere episode, entitled "Rose," showed up on BitTorrent. The appearance of the episode generated a flood of discussion in online forums, blogs and the mainstream media. As a result, interest in the show, which debuts March 26 on BBC One, has skyrocketed. | Read the full story
Intentional or unintentional but this incident has generated a lot of buzz for the show. I guess that's every marketer's dream come true  |