"bass" alone is a general keyword and is not likely to convert to
sales...you need to use keyword phrases. What is it your selling? What
is the objective of your website?

What is someone looking for, really looking for, when they search for
"bass"? A musical instrument, a fishing reference? A type of boat or
geographic location"

If you know this you should be able to put together a nice long list of
500 related keywords....

David Lazar
Lazword.com Inc.
Founded in 1998 for Internet Marketing