| Re: getting referrals
Wayne Lundberg wrote:
> When I took on the Hurricane Steel chain link fencing distributorship
I
> called on hardware stores and taught them how to sell to do it
yourself
> customers and then got their store manager to introduce me to the
nearby
> chain store, and from there I was able to sell into every Boise
Cascade
> store in the Rocky Mountain area which put me in first place in
competition
> with 16 other branches.
>
> Referrals work!!!
>
> Wayne
Are there any guidelines for when referral bonuses may be perceived as
bribery? Suppose a vocal employee in a large corporation is very
pleased with your product and recommends it to other divisions. Is it
ok to offer this employee a financial incentive for helping recommend
your product? Do they expect it? What would be the correct thing to do
to show your appreciation for their efforts? |