Here are a few tips to help with pricing:
Do...
1. Know what the market ranges are for the products you produce. What are the lows and highs during the season for sellers in your market area?
2. Adjust your prices frequently to reflect reality.
3. Calculate Break-even Costs to determine how many units you’ll need to sell.
4. Be honest, fair, and ethical in your pricing strategies.
5. Set your prices as though your livelihood depends on it-even it doesn’t.
Don‘t...
1. Undercut prices to gain customers.
2. Sell substandard product at premium prices.
3. Rely on catalog or supermarket prices as a guide for you. They generally reflect volume discounting that you probably can’t afford to offer.
4. Apologize for your price or your product (if it’s not good enough to sell, then don’t sell it).
5. Give away food free just to get rid of it (if you have more than you can use then donate it to a local food pantry). When you give food away you send a message that food has no value.
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