Niel Drummond <nntp@cyan-unlinkthis-escent.co.uk> wrote in
newsan.2005.03.12.21.35.48.803040@cyan-unlinkthis-escent.co.uk:

> I would imagine that the term "***ual harassment" has many
> connotations besides a workplace scenario, which is reflected
> in your high CTR and low conversion. Try bidding under longer
> keywords i.e. "workplace ***ual harassment"; "training ***ual
> harassment" etc. They often have low CTR but high conversion.


We are, naturally, using the whole gamut of related keywords and
phrases, including those you stated. We get even higher CTR on the
more specific KWs, and one of our ads even has the product price in
it, but we're still getting no joy at all.

Any thoughts on the page(s) or price? I think our conversion is so
low because we're simply not compelling people to choose our
product over the others out there.



Brendan