It will take some time before the information gets out in public so you have a window of time to take advantage of. If they make the penalties strong as they have in other countries it would really impact your business. However, most people screen their calls or at least start having it go to the answering machine so I think there are some limitations of this marketing anyways. What I would be looking for is whether or not the do not call program covers cell phones if not there is a huge opportunity there.