On 14 Mar 2005 14:28:34 GMT, Stimp <ren@spumco.com> wrote:

>On Mon, 14 Mar 2005 mark | r <markrush@gmail.com> wrote:
>> Just had a client say...
>>
>> "On the homepage can you have writing which is in white on the white
>> background so people can't see it, with the words [companyn name omitted]
>> etc...to help you get to the top of the search engines."
>>
>> .. i said "who've you been talking to, do you want to get banned?
>
>he's almost right there... we use an invisible div to hide text that is
>placed at the top of the screen

View source will reveal the hidden text to a competitor who has the
option to submit a spam report to the search engines.

The search engines might view your site and give it a manual penalty
for hidden text.

So the above is no better than white text on white background, it just
looks better (if done right) when viewed in a browser. When done badly
the window scrolls for a long time :-)

Neither technique is advisable if you want long term success.

David
--
Free Search Engine Optimization Tutorial
http://www.seo-gold.com/tutorial/