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Old 11-17-2007, 12:38 AM
smallbizcoach smallbizcoach is offline
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Join Date: Nov 2007
Posts: 21
Re: Consulting firm name

Don't use your own name. When you are ready to retire or want to sell, you business will either be worth less or worth nothing.

A book that I would recommend is "E-Myth" by Michael Gerber. It will help you make a decision on a good name that will be worth something in the longterm.


Aaron
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