| Is print (newspaper) dead?
I'm going through the motions of throwing together four 1/2 page color ads for the local newspaper to run while I'm out of town for the next month. We spend almost $1000 a month for newspaper because our sellers think it will get their home sold. If truth be told I'm lucky if I get one call or e-mail a week from our newspaper ads.
The web on the other hand up until recently was almost free for me. I did my own sites and had hosting for $4.00 a month. It was good for 20 - 40 calls and e-mails a day.
My ads look great but don't say much. Is there anything I can say in my ads other than
"Here is my phone number, web address and the 5 homes I am featuring this week"?
I usually also add any info on open houses that we will be holding that week.
It certainly seems like a waste of time and money. |