On Tue, 08 Mar 2005 22:05:31 +0000, The Horta wrote:

> We're running a small handful of "test" ads for one of our
> customers. One such product is a Workplace ***ual Harassment video
> training package. It's a fairly high-traffic segment with about
> 7,000 impressions per day on our keywords. On one of our ads we're
> getting a CTR of 5.2% even though we're bidding quite low for the
> competition and "suggested" PPC by Google's Sandbox (the tool, not
> the "effect").
>
> We're driving traffic and have tried a number of different
> conversion methods on the site but we are getting nowhere. We are
> impressed with every area of the "campaign" but conversion -- which
> is what really counts.

I would imagine that the term "***ual harassment" has many connotations
besides a workplace scenario, which is reflected in your high CTR and low
conversion. Try bidding under longer keywords i.e. "workplace ***ual
harassment"; "training ***ual harassment" etc. They often have low CTR but
high conversion.

regards

- n