We are in a niche that fits our collective backgrounds and are using the contacts from our previous careers. I would also suggest teaming with a more established company that would offer complementary products for your services. We consult in the IT space and we have a partner that sells high-end software that matches our abilities. We "sub" under them, but the client still knows our name. It cuts into our overall margin, but a cheaper rate is better than no rate at all and it gives us additional feet on the street. I am working on two additional partners now - and we also "sub" with an integrator.

Network!