"Colin Wilson" <siegrunen@hotmail.com> wrote in
news:422eccfc@clear.net.nz:

> My first reaction was "holy ****" that is expensive!
>
> If your product really is worth $349 then this is not conveyed
> by your advertisement.

Price-wise it's in the middle of the pack. There are just as many
more expensive options as there are less expensive ones. We are
seriously considering a reduction below $300, as there are cheaper
alternatives in the $250-300 price range that we are competing
with. I'm trying to word the sell page to differentiate the
benefits of our package over the "modulized" ones put out by video
training companies. Our client's package comes from their years of
experience in managing various federal and state-regulated
compliance programs, not just something put together by a "jack-of-
all-trades" training company that puts out ***ual Harassment
"Training" one day and Pet Grooming the next.

I'd like to exhaust any alternatives we're overlooking before I go
back and recommend a price drop to be more competitive.

However, we'd naturally prefer to sell 500 copies at $200 then zero
or a handful at nearly twice the price.

Thanks for your input. I really appreciate it.


Brendan