We're running a small handful of "test" ads for one of our
customers. One such product is a Workplace ***ual Harassment video
training package. It's a fairly high-traffic segment with about
7,000 impressions per day on our keywords. On one of our ads we're
getting a CTR of 5.2% even though we're bidding quite low for the
competition and "suggested" PPC by Google's Sandbox (the tool, not
the "effect").

We're driving traffic and have tried a number of different
conversion methods on the site but we are getting nowhere. We are
impressed with every area of the "campaign" but conversion -- which
is what really counts.

If you're so inclined, Google the keyphrase "***ual harassment" and
click on the FoleyServices ad. We rotate two different ads, each of
which go to a different page. The ad that includes the price (which
is less-than 24 hours old) goes right to the buy page, the other
(high CTR) ad goes to an info page which then leads to the buy page
(or so we hope) to avoid "sticker shock" before getting the info.
Obviously this isn't working as we've had THOUSANDS of clickthrus
without a SINGLE purchase -- talk about bad conversion.

Are we too verbose? Too chaotic? Not specific enough?

This isn't the only ad with high CTR that is underperforming on
conversion, but it's the worst. So we may be going about the
conversion process all wrong. It could be a tiny little bit of info
that puts us over the hump, but I'm beginning to exhaust reasons
here.

Thanks in advance.



Brendan