Quote:
Originally Posted by newt  How do you decide how much to spend on marketing? Do you have a formal plan or is it just based on your results? How do you track your success? What has been your best investment?
Alot of questions but I thought it would provide us with some thoughts on how to make better use of our marketing dollars. |
Do you know which marketing avenues you are going to take (online, traditional)? A common practice is a percentage of sales, say 30%-45% depending on the industry.