I think it depends on the product you are selling. If you are selling a product that other people market i.e. books that people can quickly search for the lowest price, I think that is a difficult market to be in because people are buying only on price. A small business whos model is to be the low cost supplier will fail. On the other hand if you have a product that no one else markets I think it is easier today than it has been in the past to make money.