Here's the latest innovation from Google - Google Maps!!!

http://maps.google.com/

Google Maps Features:

- Extremely fast map loading/rendering when changing zoom levels. Play around with the zoom tool on the left of the map (I tried to zoom into NYC to see Donald Trump firing someone... but alas ).

- Integrated business listings -- which have a red balloon icon displayed over it's geo-tagged location. Try searching for 'Trump Towers in New York'. Scroll the Mouse-over the balloon and voila! A pop-up displaying address/phone/name/URL and related businesses will show up.

- Directions - currently text based form without selectors, no doubt this will be tidied up.

Take a tour of the Spankin' New Google Maps

Is it that Google is all over anything to do with 'searching' or they are playing it real big on local search business!