Wayne - I don't get to the board very often anymore, so forgive me for taking two months to contribute my $0.02.

I know where you're going with this and I understand what you're trying to do, but beware of the danger of line extension. The fact that you put "gourmet tea" in the same sentence with "homeopathic remedies", and in proximity to "dietary supplements", suggests to me that you might be headed down that road.

Let me illustrate with a scenario that might have VERY little to do with you.

When someone says "gourmet tea" to me, I think "gourmet coffee". And when I think "gourmet coffee", I think GEVALIA. Now I would buy any coffee that Gevalia tried to shove down my throat, I would raise an eyebrow in an almost Spockian fashion if they told me they were getting into the dietary supplement business.

The advertising and marketing road is littered with line extension ideas that, while they made sense at the time, flopped miserably. And these are from massive, major, monster corporations that were able to sink millions and millions of dollars into their extended lines.

Want some classic examples?

Levi's For Feet
OS/2
Diet Vanilla Cherry Dr. Pepper

If you're going to introduce disparate lines of products (I see three distinct product lines there), create them under different names.

For example:

Coke's lemon-lime drink isn't called "Lemon Lime Coke", it's called "Sprite".
Soup giant Campbell's have a vegetable drink - it's not "Drinkable Campbell's Soup", it's "V-8".
Add to that the fact that half the different brands of laundry detergent on the shelves of your grocery store are made by Procter & Gamble, and you get my point.

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