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Originally Posted by subnet_rx I joined our chamber of commerce, which consequently gave me a free mailing list of all it's members. The response rate isn't so great yet though. 1 site out of 100 mailings. I just sent another 500, still waiting for the results. |
You mean to say that you sold 1 site for 100 Mailings! 1% is a good response rate... in my opinion, you should get a bit more aggressive with it.
BTW have you read Scientific Advertising by Claude Hopkins? If you haven't then you can download a copy free copy in the members' area... It covers direct mail in depth!