So, Google Finally started doing it -- Suing people clicking their own adsense banners!

According to a Press Release: Google Inc. filed a lawsuit against one of its AdSense Online clients this week, claiming the company defrauded the search company by clicking on its own ads multiple times.

The case, filed in Santa Clara County Court, also alleges that Houston, Texas-based Auctions Expert International were in breach of their contract with Google for intentionally manipulating the advertising program.

AdSense allows for ?unobtrusive and context-sensitive advertising,? according to Google, by linking a web user?s queries with similar advertising.

?The advertiser pays Google for the user?s click and Google, in turn, pays the majority of the money it receives back to the website author,? Google said in its legal filing.

The AdSense agreements, though, expressly bar any company from clicking on its own sites in order to create ad revenue or to pay other people to click on the company?s sites.

?[Auctions Expert] flagrantly abused the AdSense Online service by artificially and/or fraudulently generating ad clicks,? the complaint stated. ?These clicks were worthless to advertisers because they generated significant and unjust revenue for the defendants, who were paid by Google as if the clicks were legitimate.?

Google also mentioned the subject in its April IPO filing with the SEC as a potential threat to its stock viability.

?We have regularly paid refunds related to fraudulent clicks and expect to do so in the future,? said Google. ?If we are unable to stop this fraudulent activity, these refunds may increase.?

The case is Google Inc. Vs. Auction Expert International L.L.C., et al., CV030560.

Finally, a step stronger than just shutting down the accounts! It would be a really interesting case to follow!

Hopefully Google will win. That should send a better/stronger message to the fraudsters out there.

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What moron would honestly believe that clicking ads on your own site wont be seen as suspicious?
What moron thinks that creating fraud - of any kind - is a good thing?
If enough people do this sort of thing, google are likely to severely restrict or stop the program altogether.