| Long sales copy versus short sales copy.
I am a believer in long sales copy. The long sales copy I've used on my site has worked much better at converting visitors than the short sales copy. But then I have a higher ticket sales item ($99).
I'm starting to see, though, sales copy that goes beyond the description "long"--ENORMOUS would be a better world, or NEVER-ENDING.
Honestly, I -never- read all of that copy and almost always get bored and leave the site.
Does this super-ultra-long copy work for anybody? |