| I don't like the word "cold" calling. I think of it as Dialing for Dollars. In my business when I first started me and my partner called every business in the phone book - EVERY ONE. And we kept cards on each one and when their renewal dates were for their insurance.
Either we got nothing, a renewal date, a census, or an appointment. Or a combination of a few.
I think it's more of a gathering tactic than anything. |