Hey Biz1,
Wouldn't mailing out postcards directing targeted customers to your website be a lot more cost-effective? Especially cool, die-cut, attention-getting postcards from a place like
http://www.ShipShapes.com (again... I get no kickbacks for gratuitous plugs

)
... just a thought.
Diane
The business writer who helps people grow their small business
http://www.BouncePublishing.com