Perception is important; as in how with your ideal clients perceive you. I would not use NW anything for a national market.

First it's the NW vs. national thing. 2nd it's a perception of what some people feel about the NW... for some it's great, for others it's not.

Unless you would like to stay a mostly NW company, I'd do what you're doing; go for a more generic, but clear name.

__________________
Best of success and lots of joy,
Maria Marsala
__________________________________________________ ____________
Business Builder, Trainer, Author, and former Wall Street Trader

Powering-UP service businesses and the women who own them! Visit http://www.ElevatingYourBusiness.com and subscribe SIMPLE Business Steps Ezine.