Actually, Microsoft is very purposeful in everything they do. This is how they have created the #2 Online Provider in 4 years, the #2 Game Console in 2 years, the #1 online gaming platform in less than 1 year. Their purpose is even how they continue to hold leads in every category they compete in. This not only includes personal computers and gaming consoles but it includes portable computing, media servers (what your cable provider uses for on-demand movies), satellite communications, internet access and more.

When they launch their search engine officially, it will automatically gain 10 times as much traffic as Google gets in a day, they are integrating it with their own content which includes properties such as MSNBC, Expedia and Encarta. Google has no content of their own nor do they have plans to create some. Nor do they have the financial resources in the bank to truly compete. Microsoft can easily invest $50 Billion dollars in their search engine technology and still have more money than Google. Doubt they will have to though since they already have the upperhand in traffic and potential audience. Now they just have to do is work on their index and relevancy.