The top tips on envelopes for successful direct mail campaigns are:

- Use blue font that resembles handwriting (as someone else mentioned)
- Use a stamp, not a postage meter (as the same person also mentioned)
- Put an attention-getting statement on the envelope that'll make the recipient WANT to open the envelope.

The most memorable/powerful statement I've seen on a junk mail envelope was a testimonial from the actor Willem Dafoe saying whatever magazine this was for "...is one of the only magazines that I actually read cover to cover."

Postcards are still the best way to get a person's attention since you can't help but look at them even if you do throw them out. The message was still received. And having an oversized, great-looking postcard die-cut in a cool shape will definitely get someone's attention and NOT get lost in the pile of mail. I discovered these -- http://www.shipshapes.com/ -- and plan to use them in a future direct mail campaign. (No, I am not an affiliate)


Diane

The business writer who helps people grow their small business
http://www.BouncePublishing.com