| Speaking quite broadly, this technique works well. That's because editorial writing (i.e., articles) is perceived to be much more credible than sales copy.
Print newsletters or email e-zines, as long as they offer genuinely valuable information without the sales pitch, are a great way to position yourself as an expert and give people ideas about what the solutions might be. That's why so many big companies use newsletters, either print or electronic. Over time, they really work. I began my own e-zine in the summer and have been surprised to see such fast results - I've acquired two new clients and stimulated some inactive ones to contact me for new projects. |