Originally Posted by Eileen

I posted to a thread a few months ago about a landscaping business. The original poster was asking how to market it, and I had just seen a post on another board and shared it here. If I recall the details correctly, the lawn mowing person printed up flyers offering to cut the homeowner's lawn for free. If the homeowner wanted to take him up on the offer, he just had to write "yes" in big letters on the back of the flyer and tape it to his front door. Then the lawn guy came back the next day and mowed his lawn. When he was finished, he invited the homeowner to inspect the job and made a sales pitch about doing it regularly for $X. The lawn guy targeted only affluent neighborhoods. All this costs you is your time, effort, some photocopying costs and a little bit of fuel for your lawnmower. Apparently the guy who did this generated so much business he was making big bucks a few years later.