| I agree with both Peter & MVD. In that you want a good ROI and if you get that the conversion isnt really as much of a big thing. But...
I havea site which over the last four months has attracted 2200 visitors. I have converted 4 sales from that site, which works out to i think 0.001% conversion rate which sucks, but the ROI has been closer to $3 for ever $1 invested, I am not making a fortune from the site far from it turn over less then $1000 but if it was converting more sales i could be happy making triple what it is costing me.
The conversion rate and ROI depends on literally hundreds of factors, You could convert hundreds of people a day and make nothing because you havent calculated the costs of processing hundreds of orders, along with the costs of hosting and your time working on it, but you could make good money just converting 2 or 3 people with a high price product. At the end of the day how many people you convert doesnt realyl matter as long as you are making a suitable ROI and youa re happy then be it 0.1% or 10% converted it isnt much difference |