| I wouldn't necessarily count it in those terms. I'd rather look at the ROI. For example, I'd take a site with a 1/10,000 conversion rate that made $1,000,000 net per sale over the 1/10 conversion rate that made $0.01 net per sale. The conversion rate is useful mostly when you have a relevant measure, for example if you know your closest competitor's conversion rate.
__________________ Peter T Davis Frixer, Inc. Helping people make profitible businesses on the web. |