Red satyle said: Corporations are always looking for another place to advertise. They spend money to offset corporate taxes while at the same time bringing in more customers. If you start the magazine, but charge a lot less, only to pay back your initial investment...
Not just true for large busienss but also true for savy small business as well.
Anita you are obviously wise beyond your posts

I agree. You should always do something to make yourself different, perhaps better than the compitition. If it is just like Entrepaneur, which I canceled my subscription to, then why as a busienss owner would I risk advertising with you? The only reason would be price... and you don't want to be the cheapest, you want to be the best. Right?
Being the cheapest is a great way to price yourself right out of business!