| When I named my company. "Reliable American" I had a few things in mind and I based the name on market research.
I am in the construction business. Market research shows that in my area customer's #1 complaint is that most contractors are not reliable. Market research shows that in my area customer's #2 complaint is they have a hard time communicating because the workers don't speak english. This obviously has a direct connection to my company name. The third thing I had in my mind was not limiting myself by my name. I can do business as Reliable American Roofing, Reliable American Siding, whatever service I am promoting... If I ever decide to build custom homes I am still Reliable American. If I move to another City I am not "Chiago Roofing" I am still Reliable American. |