It's Called Spam Neuron:
The closest thing in the e-world is spam. Controlled circulation with a printed publication to people who haven't asked for it, isn't illegal. At some point during the process you do have to convert a percentage to paid subscriptions.
Like I said the model for a real world magazine can't be translated to the e-world with much success in my opinion.
Kent Capener
__________________ http://www.capenerconsulting.com
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