Richard,

You are absolutely right. Your USP needs to be figured out long before you begin any marketing materials. It is this USP that the materials need to reflect back on.

Yeah, my sell sheets (or info sheets) are always run up on my stationary. It meakes it so much easier to customize this way and save money. Anytime I need a change, i can just change the one sheet without having to run off the entire kit again.

I also use it because as an entertainer, many times my sheets get taken out of the kit and passed around at organizational meetings. If this happens, I still always have my contact info. right there for anyone to see it.

Kyle

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Kyle Peron[b]
Graphic Designer / Illustrator
(Logo and design for small businesses)
Magician and Illusionist
E-mail: Magic4u02@aol.com