This is not my area or expertize but I like Jay and Pete's answers. I do have a couple of clients that are doing much the same as you but they are purchasing the home and remodeling it for resale. If you look at who is the owners of the homes to remodel you may find that a large percent are senior citizens fixing up that 20-30 year old home that the tub, fixtures, etc. are wearing out. Senior women like that 10% coupon in the back of the yellow pages and the local junk-mail coupons. Damn if I understand it as even they know its considered in the price quote anyway, but its one of those female genes I guess.