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Originally Posted by Magic4u02 Once these materials are finished, then you must determine your companies USP. This stands for your Unique Selling Propisition. This is a sentence or two that really defines in a nutshell what your company is, what you provide and why your different then the others. It is this USP that your materials will always fall back on and rely upon going further. |
Only one quick question. Should not the USP be decided on before you do any of the marketing materials? After all the USP should be the main topic of all of your marketing materials.
Also, although I am a printer I think it is a great Idea to put your info which changes on your own ltthd instead of on your full color sell sheet. Like you say if anything changes you will not have to rerun the sell sheet.
Richard Marks