| Brevetoxin's post gives me another idea, too. If you're driving around your city and you see areas that are transitioning from shabby to chic, target mailings to those communities. Where I live, the real estate market is going crazy around waterfront properties. Many of the houses on the properties are at least 50 years old and were intended as summer homes, and are really showing their age. People are now buying those properties for the great location, and totally rehabbing the house. That's the kind of thing I'm thinking of. |