Honestly, I do not know how to categorize it, Horrible or Genius, but if there is one thing I can say about it is then ? it?s extremely attention grabbing. Ass-vertise is exactly what as the name suggests ? Advertising on People?s Bottoms and is an innovation of the Night Agency, the Creators of the controversial Laser Cosmetica's - Shave Your Kitty teaser Ad. (by the way, it also stirred some controversy at our very own RateTheAd.com)

I don?t know if any high profile brand has chosen this medium for advertising [or will choose, for that matter] but it might be an excellent medium for some viral promotion!

I am really curious to know what you think of this medium? Take a look at the official site here and do post your opinions below!