Do you want to concentrate on B2C or B2B sales?

If you don't mind B2B sales, then you might try advertising in a New Age magazine called New Age Retailer. It is only available to retailers and has quite a subscription base since the subscription is free and it is advertising supported.

http://www.newageretailer.com/

Also since you are in Colorado, why not try selling from a booth at one of the largest tradeshows catering to the demographic most likely to use your product? This would be INATS (International New Age Trade Show) West and it is held in Denver every June. They also hold INATS East in Miami every January. www.inats.com.

Your market is there... Spa Treatments and related products are one of the fastest growing markets in the United States. It is just getting into the right channels.

http://spas.about.com/library/weekly/aa051300.htm
http://www.findarticles.com/p/articl..._1/ai_91532860
http://spas.about.com/library/weekly...ispastudy5.htm