Common Misconceptions about Search Engine Optimization

The process of building a Web site can be daunting. You've got to come up with the design, the images, the content, a good domain name, and a whole lot more. Once you've uploaded to the Internet, a magical fairy comes and whisks your site to the top of the search listings in engines such as Google, Yahoo!, and Ask Jeeves.


Actually, there's no magic involved in getting your site known and in the top search engine listings--just a lot of hard work, patience, and more hard work. The general rule of thumb is to give yourself at least three to six months before you start looking for quantifiable, measurable results.The process of making your Web site more relevant to targeted keywords and phrases, optimizing source code and content - therefore attracting more site visitors from search sites - is called search engine optimization (SEO). A good, solid search engine optimization strategy is essential to a Web site's success on the Web.

Here are a few common misconceptions and fears about SEO:

SEO is too difficult to understand for regular people. Not so. The basics of a good search engine optimization strategy will equip you with what you need to make your site succeed in the search listings. Sure, there are some complicated topics in SEO, just like anything else. But once you have the basics under your belt, you'll be well prepared to optimize your site.

There's too much for me to learn about SEO. I'll never catch up. Again, not so. Search engine optimization is just like any other subject. You wouldn't expect to learn everything there is about the War of 1812 by watching one PBS documentary, would you? SEO is much the same. Just learn the basics and move on from there. You'll be surprised at how much more comfortable you feel once you've learned the core concepts.

SEO takes up too much time. Not really. Again, good search engine optimization is very basic. It just means you need to have a different point of view when writing your content, creating your source code, and designing your site's look. You're already spending time doing all these things, so if you optimize your site for search engines, you're only helping yourself.

My site is too big. I'll never be able to optimize it all. Rome wasn't built in a day, and neither will your site. The best strategy is to take one page at a time. Each page is a possible doorway into your site: that means that every single page can be your calling card to a possible customer or user. Focus on your most popular pages first to see what they need, and then keep the SEO core concepts in mind as you create new pages.

I've got this covered. I should show up in the Google Top 10 within a few weeks. Not! Very few sites are able to accomplish a Google top ten ranking within a few months, let alone a few weeks. The general rule of thumb is to give yourself at least three to six months before you start looking for quantifiable, measurable results. Remember, search engine optimization takes time. Eventually, with hard work and patience, you'll see the results you're looking for.

I don't need SEO. I'm already doing well in the search engines. That's great! However, you probably don't want to ride off into the sunset just yet. Good search engine optimization is an ongoing process. There's always something that could be tweaked, optimized or revamped. Learn the basics of SEO and find out how you can apply them to your site to make it even more successful.

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